| A Japanese Story Hashnu the Stonecutter sat beside the highway cutting stone. It was hard work, and the sun shone hot upon him. "Ah me!" said Hashnu, "if one only did not have to work all day. I would that I could sit and rest, and not h... Read more of Hashnu The Stonecutter at Children Stories.ca |  InformationalPrivacy |
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Marketing - Feed
Find the latest news stories from The Global and Mail on the topic Marketing. |
 A fresh eye on convenience-store foodForget those sweaty hot dogs on the metal rollers - refrigerated deli cases with fruit, produce, sushi and sandwiches is the new goal for growth
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 Papa's got a brand new brandFrom bumbling oaf to capable parent, you've come a long way, Dad
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 Bahrain Grand Prix shows flip side of sponsorshipSponsors between a rock and a hard place amid human rights protests
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 Tor Myhren: A 'creative' gets the agency's juices flowingAdvertising companies are usually run by the business types, but Grey Group has been turned around by a guy from the other side of the house
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 Canadian Club on the rocks? Far from it, thanks to Mad MenThe whisky’s constant presence on the hit show has boosted sales and spawned a new advertising strategy
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 Does this bathing suit make me look hairy?Dispatches from the world of advertising
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 Jays team up with brewers - no, the other brewersDispatches from the world of advertising
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 Google gives classic ads new fizzTech giant teams up with Coke for effervescent take on famous ‘I’d like to buy the world a Coke’ commercial
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 Creative ad campaign gives Boston Pizza a boostCanadian restaurant chain zeros in on male consumer with fake wing critic, ‘finger cooking’ riffs
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 Boston Pizza kicks advertising campaign into the end-zoneCanadian restaurant chain zeros in on male consumer with fake wing critic, ‘finger cooking’ riffs
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 GM's hockey helmet drive scores bigDispatches from the world of advertising
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 Curious about ads in the loo? It's mutualThe ins and outs of the struggling world of indoor advertising
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 Ford seeds future sales with Zipcar campus tie-inWith cars on 11 university lots, the auto maker is aiming to build loyalty among students before they’re ready to buy
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 When social media go anti-socialA Belvedere vodka online ad generates a backlash for making light of sexual assault
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 Belvedere vodka ad sparks outrageProminent brand makes a joke out of sexual assault in its advertising
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 Let your fingers tap into the surrealDispatches from the world of advertising
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 Mirror, mirror in the stall: The new, scary 'comparison shopping'Sharing a change-room mirror with more attractive shoppers proves bad for self-esteem - and sales
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 Meet the Don Drapers of University AvenueMad Men returns next week with its smoky, boozy vision of Madison Avenue in the 1960s. University Avenue was Canada's version. Its veterans recall the same period ambience, but the northern creative revolution took much longer
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 When marketing and potholes collideMontreal’s Taxi has created a tool to help people all over Canada report potholes on their commute. It’s also an ad campaign for the agency itself
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 We interrupt this ad to bring you ... another adNew campaign sees Old Spice crashing other P&G products’ parties
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 Canadian agency honoured for breast cancer adToronto’s john st. wins kudos in Ads Worth Spreading contest for video on conducting breast self-exams
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 Concept cars blur line between reality and fantasyAuto makers tone down the off-the-wall factor to lure consumers back as the industry cautiously recovers from the recession
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 Canada's advertising history no longer collecting dustAgency donates massive catalogue, spanning lyrics for jingles to concept pitches, to McMaster University
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 'The biggest launch in Chevrolet's history'Massive Canadian campaign will introduce Sonic, Orlando and Volt
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 Lululemon's Ayn Rand bag irks some (Others shrugged)Yoga gear retailer’s endorsement of Ayn Rand clashes with yogic values, customers say
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